If you haven’t gone live before you may not know you're only a few screen touches or clicks away from going live on your phone or your laptop. Why don’t you try it now?
Whether and you’re on Speakers Corner in Hyde Park in London, jumping on your virtual soapbox on YouTube or going live on Facebook, know that when you speak up, you are positioning yourself as an authority in your market... and that's a good thing.
And going live online is one of the easiest, fastest and cheapest (read: no cost!) ways to advertise your business. Visibility is not vanity, it’s essential for your business.
I promise you're not going to go straight into a live stream, there are a couple of steps beforehand. So why not just pick up your phone or have a look on your laptop, and see for yourself? Take away some of the mystery and the fear if you haven't done that before and start to get comfortable.
If your social media presence needs a boost, read on for the 4C framework that steps you through to feel more confident putting yourself “out there” to start focusing on your visibility with CEO-level focus.
When you look at others a few steps ahead in their entrepreneurial journey you may think “I wish they’d just tell me exactly how they
do it!”. So when you’re learning new skills and applying them in your world a checklist can make thing so much easier.
Flatten the learning curve around the planning process
before, during and after going live so you can get to the much more fun stuff like sharing your personality, expertise and stories so you can feel at ease when you’re speaking.
Soon you’ll start to see the opportunity to reach people using live video on social media as a conversation starter and not as a necessary evil. By following a step-by-step framework, in the correct order and putting it on repeat, you start to see measurable results - often faster than you think!
The fear of public speaking in person has transferred over to the fear of live streaming for lots of people, and even experienced speakers can still feel nerves and anxiety initially when they're going live.
If you are an experienced speaker, you may be used to the energy of a live audience or your ability to read the room and you obviously don't get that in a live streaming environment. It can be a little tricky to adjust to speaking to a camera lens.
One of the key ways to build your confidence and "grace under fire", your ability to maintain your cool under pressure, is to practice in conditions as close to the real thing as possible. The answer lies in your smartphone!
Instead of taking snaps of your fur babies, flick over to record and start getting used to speaking to camera, where to look to make “eye contact” and condensing your message to a reasonable time frame for your objective (are you aiming for a 5-min tips video or a 30-min mini-training?). A planner
can help with constructing and assessing your rehearsals to make fast improvements.
I’m terrible at remembering quotes in the heat of the moment unless it relates to an experience I’ve had personally. Have you ever noticed how much easier it is to talk about your own lived experiences, but much harder to recount something that you’ve just heard or learned from others?
If you're thinking about remembering specific frameworks, formulas or something that's fairly new to you, it makes it much harder to speak from a deep place of understanding, and you’re spending a lot of mental energy thinking about what to say next.
Instead, select content that is “low hanging fruit”, i.e. the topics that you know so well you could talk to a friend or colleague about them for hours, and make sure you grab some data and stories that illustrate your points brilliantly too. This will allow you to focus more on engaging your audience and being the source of energy, knowledge and enthusiasm in your videos.
But it’s really not just about you, and certainly not about ALL the things you know. There has to be a selection process that puts your audience at the centre of your planning. A few questions you might consider:
What problems are your audience experiencing that you have first-hand knowledge of solving?
How have you solved this for yourself or others? What stories and results can you share?
What high-quality discussions could you start through your live videos?
When you’re talking about content that you know really well, and you know your audience loves, the prospect of going live is so much easier. Which brings us to...