Originally published May 2019. Updated statistics Dec 2019.
You've Only Got A Moment To Make An Impression
If you’re making videos for your business it's important you know; you have less than 10 seconds to get to the point.
You've got to deliver the perfect hook and engage your audience as soon as possible, and if you’ve triggered their curiosity or emotions they may continue to watch a few seconds more. If you start to deliver on the promise of your hook, then maybe they’ll stay minutes instead of seconds. Tough gig, huh?! So why should we bother with creating videos for business?
Well, our brain loves videos as they combine movement and noise, and it's the visual and auditory stimulation that makes video a much more memorable experience. We can include text, images, links, animation and more, making video a superfood on the marketing menu.
Your Brand Needs Clear Messages In Your Videos
The statistics are pretty clear.
Video is, by far, the most engaging content on the internet in 2019 and consumption of mobile video volume continues to increase by 100% every year. According to Cisco, video now accounts for about 80% of all consumer internet traffic.
Stop and think about those numbers for a moment.
Then take another moment to think about where you are spending your energy in your business. Chances are you are spending time and money on marketing, yet many people shy away from creating videos. Is there an opportunity for your business to attract and engage new clients that you haven’t taken yet?
Scroll through your feed on Facebook and take in just how many videos are posted within your immediate network alone. Globally, 100 million hours are spent on Facebook each day.
LinkedIn has fantastic engagement rates; video created within LinkedIn (“native video”) is five times more likely than other content to start a conversation among LinkedIn members.
Further proof of the popularity of video, Instagram launched IGTV in 2018 as a competitor to YouTube, which now allows for longer-form videos. Businesses are jumping on this opportunity whilst (for now) there are no ads to break up the viewing experience.
We also watch an unbelievable 1 billion hours of YouTube videos per day! Whilst this might seem the obvious place to start sharing your videos, this brings us to an important point; where does your audience hang out?
Invest In Your Skills and Strategy
And I hear you say, "Yes Bri, this all sounds very impressive and a great opportunity, but… I just don’t want to be seen on video!" The worry of what to say, freezing up or the sheer cringe-factor of seeing ourselves on film can be a powerful persuader to keep things exactly as they are.
I get it. No-one wants to look like a fool. Even some great Hollywood actors can’t bear to watch themselves on screen, you’re not alone!
However, you're likely reading this article because you've been meaning to start doing videos, and with more and more people creating this content, how do you make sure that your videos will stand out for the RIGHT reasons?
The good news? Working on your communication skills is always a good investment. Videos aside, you can use these skills far and wide in your business for both verbal and written communications.
Creating a simple strategy around video can take some of the fear out of the process, so you can start to maximize the greatest asset in your business, which is, of course, YOU.
3 Simple Steps Before You Press Record
Your communication skills and body language are going to be in the spotlight, so it’s important to focus on what your audience cares about, what you will say and how you will say it.
Reduce overwhelm and make progress more quickly by following the below 3 steps:
Any of the internet sensations that live-stream or post pre-recorded videos are having you on if they say "I just thought I'd pop on here quickly to tell you about...". These videos are planned, if not scripted, and they always include key information to hook your attention at the beginning and include a call to action at the end.
Watch enough of these videos and you start to see the patterns (it's kind of like being in the Matrix). You need to know exactly what your key points are and how you want to talk about them - remember what you write and how you say things out loud are very different. You can use The Ultimate Video Message Planner to get organised.
Get the nerves out of the way, with all the out-takes done in the comfort of your office with no risk of your audience seeing you while you work on getting it right. That said, the audience won't mind if you show who you are, and definitely love to see your personality, and how you deal when things don't go perfectly.
Pro tip! Things will not always run perfectly, so plan for it! What would you say if the technology failed, there was a loud noise in the background - or for those working from home - interruptions from family members!
3. Seek Feedback
The first step is to watch yourself back on video. You can learn a lot if you can look at yourself objectively (which is, admittedly, quite difficult). Then, ask a small group of trusted truth-tellers to tell you 1 thing you can do to improve. Don't ask family or friends that you know will just tell you you're wonderful! Finally, ask the public by sharing your videos and listen as objectively as you can - they are all your potential clients, after all.
If you'd love to see your business grow, and know that you need help getting over the hurdle of creating videos so your years of experience and your offers are very clear for your audience, please get in touch here. It does get easier, by the way!
We will create a plan that has you focused on the key elements of great videos that make it so much easier to attract the right clients from the very beginning that are ready to work with you.
For more speaking skills tips, training and strategies make sure you check out the FREE online community Public Speaking for Entrepreneurs and share your progress with a supportive group who are developing alongside you!