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Oct 28

3 Visibility Tactics For Coaches To Attract More Clients

By Briohny Williams | Video

Whether your talents lie in social media strategy, 10X-ing something, fitness, resilience, communication or helping nonprofits to fundraise, your talents alone won’t build your business. The need remains to build your visibility – online and offline – so people know who you are, what you do, and how you can help.

The word that we don’t often hear when we talk about visibility is the vulnerability that you can feel when you’re becoming more visible in your network – perhaps amongst ex-colleagues, friends and potential partners.

Perhaps you’re afraid of risk to your reputation as you’ve taken a new direction, or the unhelpful thought that by asking people to buy things from you that you’re showing you’re not fully booked, and so have stopped trying to sell your services (a tricky one to unravel, I was only just working on this with a client last week). Perhaps you’re simply not accustomed to transitioning from a “getting to know you chat” to the sales conversation – however, people need to know you exist for these conversations to even begin!

Here are 3 tactics to raise your visibility to create interactions and connections with the right potential clients, and not spend any more time with professional freebie hunters and shiny-object chasers.

Conduct Market Research With Fresh Eyes

When was the last time you asked your audience (even if a small one), what’s going on in their world? What their interests are? What they hope to achieve? Have your services and programs shifted with the needs of your current audience?

Business startup and strategy coach JoJo Husain shares “When you conduct market research you can better serve your clients. It’s kind of like saying you have a best friend and don’t know anything about her. So how can you be a good friend to her? Especially when her birthday comes if you don’t know what she likes? You want to research so you can create better offers, know how to speak your clients' language, create better ads, and connect in a deeper way which makes you stand out”.

Similarly, have you reached out to a new range of ideal clients – either through groups online or your extended network? You can ask your email list if they know anyone that fits a specific profile and offer a real incentive for participating. For example, I’m currently researching for a new program for speakers who want to speak on stage, and I’ve posted on multiple online platforms looking for entrepreneurs and coaches who want:

a) be paid to speak on stage, at in-person events or workshops (as the host or guest speaker)

b) develop the speaking skills, stage presence, style, and confidence to be seen as a leader/expert in their market, and be fully booked!

Their incentive for joining was a discount on the final product.

Psst! A free “discovery” call with you doesn’t always sound like an incentive if they don’t know who you are and what you can do... that’s why it’s important to keep building your visibility and credibility as part of your regular weekly routine.

Online & In-Person Networking

From 15 years in various corporate environments, I’ve learned as an employee you have the opportunity to build a personal brand, and there’s an institutional memory bank that needs to be refreshed and updated from time to time to gain new opportunities – but that’s simply not the case in the entrepreneurial world, as you’re trying to stand out amongst competitors share the value of your service, and become memorable within your network.

Ugh, you were hoping there was some way to avoid talking to people and doing the whole small talk thing? Well, No… If you want to help people, you’re going to have to talk to them. However, the good news is, networking can be done on your terms. There are not many people that enjoy awkward small talk, however, most people will enjoy answering questions that you're genuinely interested in hearing the answer to. Meaning, if you’re interested in what the other person has to say, asking questions and responding genuinely to questions asked of you, you’re just having… a conversation.

If you tend more towards "awkward-preneur" than "flawless communicator", prepare a couple of questions in advance that anyone can answer;

What sort of work do you do? Are you based in (city)? How long have you been doing that for?

When you’ve chatted for a while, you’ll know whether you want to continue to chat (if they sound like your kind of client), or whether you’ll want to move on. If you want to move on, a simple “Great to meet you, hope you enjoy the rest of the event” or “Great to meet you, would you like to stay in touch?” is all that’s needed. If online, you might invite that person to join your online community to stay in touch.

The important element here is that you plan to network every week and actually do it.

Speaking At Events & Creating Video Content

The case for speaking at events and creating video content online is grounded in the same principles: attraction, likability, credibility, positioning, authority and status.

Video is prioritised on all social media platforms and will continue to be. By appearing on your audiences’ feed it allows you to sell without selling and allows people to get to know you (actually repelling those that aren’t a good fit to work 1:1) and cuts the time down to build a connection built through like and trust – you can take a deeper dive into Know, Like & Trust here.

Likewise, standing up in a room and speaking about your area of expertise automatically positions you as a leader and an authority, above those who may have similar credentials however are not willing to stand up.

By building our leadership presence, stepping into our expertise and taking up our little piece of the online or physical space comfortably, we’re inviting more people into our world and helping instead of hiding out.

It’s time to raise your visibility and influence.

If you’d like to work on going “live” more consistently, creating value-focused content more easily for visibility and engagement, work on your storytelling skills and use video to generate sales for your launches, you’re invited to join the Camera Confidence Challenge! 

Over 14 days you’ll learn how to and will create 3 “business essential” videos for connecting with your audience online - Your Brand Story,  Massive Value Videos (tips, training and interviews), and Sales Videos to launch new products and services. You’ll receive personalised feedback on each of your videos, including your strengths and development areas, along with live coaching and Q&A sessions.

We start on the 29thOctober, 2019 and places are limited, due to in-depth feedback each person receives. For more details visit www.howtopresent.com or email bri@howtopresent.com to see if this is a good fit for you.

Oct 24

Your Brand Story Builds Know, Like & Trust

By Briohny Williams | Video

​Know. Like. Trust

How many times have you heard those words uttered since you started your entrepreneurial journey? You may have started saying them as well, to the point that they roll off your tongue like you’ve always been marketing your business online.

A word you may have also encountered is “storytelling”, and now you know how stories are so much more memorable, provide an opportunity to share your journey, express your personality and help you stand out online. 

And you’ve definitely been living under a digital rock if you haven’t heard the digital marketing gurus talk about the power of video. (Don’t worry, if you have been under that rock or just want to know more about the power of video, here are some stats that still blow my mind).

So, you know you need to be visible, you definitely want engagement, and perhaps you’ve even tried launching a product or service but haven’t quite nailed it yet. It’s time to share your story and your entrepreneurial journey in your Brand Story.

People want to buy from people, not faceless or big corporate brands. That means people really need to get to know you, in order to like you in a way that inspires trust. By building your credibility and a relationship, people are more likely to feel safe to buy from you.

Let’s go back to those 3 words again. 

Know. 

Does your ideal audience even know you exist? Have you been speaking to people who think what you do is interesting, but not essential? 

I was recently discussing this with a client, who found himself feeling annoyed after explaining to a potential client that he had a wealth of marketing knowledge, though this isn’t the focus of his life coaching business. He was feeling misunderstood and undervalued and that the potential client had categorised him as “just another life coach”. After some discussion we realised he had forgotten to share his “back story” with his audience – the first step in telling your Brand Story – all they saw was what he was offering now, which is substantially more valuable with his marketing knowledge backing it up!

Do your audience really know you, and what problem you can solve? The value your product or service holds – whether it be time saved, mental clarity, improved health, massive wealth, or loads of fun or joy? 

''Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move on to another brand. If we haven’t identified what our customer wants, what problem we are helping them solve, and what life will look like after they engage our products and services, for example, we can forget about thriving in the marketplace.'' - Donald Miller, StoryBrand

Have you shared the story of how your company came to be, what drives you and the real values that are the foundation of everything you do?

Like.

Not everyone needs to like you. In fact, you want some people to know that they don’t like you all that much to make room in your calendar for those that do. 

“When you speak to everyone you speak to no-one.” - Meredith Hill

Showing up on video is as close to an in person meeting as you can get for those who are curious about how you can help them, and a brilliant opportunity to engage, delight and (pleasantly) surprise your potential customers and provide massive value to them, without a sales agenda. 

For the majority of people I meet for the first time each week on a video call or in person, one or both of us feel like we’ve met before if we’ve seen a live stream or video prior, and we already have some knowledge of the problem that we can each there to solve. 

We don’t spend all our time reciting our elevator pitch or trying to wow with achievements (which have their place and time, don’t get me wrong), we’re more focused on building relationships. 

Do I like how this person approaches the problem? 
Do we have anything in common? 
Do I feel like they’d do a good job?


That’s why we share what drives us – our “why” – and our values in our Brand Story, with the aim to answer these questions before they are asked.

Which brings us to the final word.

Trust.    

“The key to high-quality communication is trust, and it’s hard to trust someone you don’t know.” – Ben Horowitz

It’s a big leap to expect your customers to part with their hard earned cash, after being persuaded by a bunch of pixels they’ve seen on a screen once. The coldest of cold leads. 

The quality of your communication will improve the response you get, as speaking about your experiences and values comes from a deeper place than when you're talking about a framweork, statistic or the product or service you're offering. 

Trust takes take time and once you have shared your story you need to keep showing up consistently. Whether it’s a weekly blog, attending in-person networking events or using the queen of content – video! - the more your audience know and like you, the more likely you are to build trust and have the opportunity to open up sales conversations.

  

It’s time to tell your story.

If you haven't yet told your story and you’re an entrepreneur or coach that is already aware of the awesome power of video for marketing, sales and info-products and services, you’re invited to join the Camera Confidence Challenge! 

Over 14 days you’ll learn how to and will create 3 “business essential” videos for connecting with your audience online - Your Brand Story,  Massive Value Videos (tips, training and interviews), and Sales Videos to launch new products and services. You’ll receive personalized feedback on each of your videos, including your strengths and development areas, along with live coaching and Q&A sessions.

We start on the 29thOctober, 2019 and places are limited, due to in-depth feedback each person receives. For more details visit www.howtopresent.com or email bri@howtopresent.com to see if this is a good fit for you.

Jul 26

Networking and The Art of Conversation – Marie-France Samba Speaks Up In Summer!

By Briohny Williams | Coaching

Originally published via Facebook Live: www.facebook.com/howtopresenttraining/

Join Us On How To Present's Facebook Page For Upcoming Speak Up In Summer Events Throughout July, Including Live Interviews And Free Training!

Meet Marie-France Samba, extraordinary entrepreneur, coach and globe-trotter!

Born and bred in Paris, but fascinated by the English language as a child, communication has always been at the centre of her business journey, in the press magazines, the music industry, marketing and communication agencies.

She’s passionate about connecting with ambitious women who are ready to use full their potential and take action to achieve their professional or personal goals now!

Learn the face-to-face connection and networking strategies that have helped Marie-France Samba build her businesses (plural!) with no website, and create genuine business relationships.

Join us to discover:

  • Marie-France's connecting and networking strategies: How to connect and start a conversation at networking events
  • How to build your network with no website

We'll take a behind-the-scenes look at how she's helping talented women unleash their full potential, including getting a book published, conquering the fear of going on stage and scaling up their businesses!

you can check out the full interview here

get to know Marie-france samba


“Stay Passionate!”

Marie-France Samba

Jul 20

How To Launch A Strong Brand – JoJo Husain Speaks Up In Summer!

By Briohny Williams | Coaching

Originally published via Facebook Live: www.facebook.com/howtopresenttraining/

Join us on How To Present's Facebook page for upcoming Speak Up In Summer events throughout July, including live Interviews and free training!

“If you want something you’ve never had, then you’ve got to do something you’ve never done.” - Thomas Jefferson

Josephine Husain, known as JoJo, took the leap into entrepreneurship as a freelance photographer in 2011 and faced many of the struggles new business owners will be all-too-familiar with. Despite her best efforts to market and sell her (awesome!) service, all she was hearing was crickets!

Even though she was discouraged and ultimately deciding to fold her photography business, the birth of her first child became a defining moment. Her “WHY” suddenly became totally clear.

She took a leap and signed up with a business coach, learning new ways and places to SPEAK UP to build her own brand and successful business. Now a certified coach, JoJo helps female entrepreneurs to create strong brands and marketing strategies that generate consistent leads and income.

Many new entrepreneurs would LOVE to know how to build up their business online – and with a growing community on Facebook, Boss Ladies Making It Happen, her coaching business and an online course – JoJo has the strategies!

JoJo joined me on the How To Present Facebook page to share the ways her business really accelerated when she learned to SPEAK UP about her own brand and business.

And did we mention this former freelance photographer has overcome social anxiety to build her brand and business by going live on Facebook multiple times every week?!

you can check out the full interview here


“I actually got my first two clients because they remembered what I said when I spoke up on social media and they came to me directly...         'I need your help!'”

JoJo Husain

Jul 18

Podcasters Shine A Light On Powerful Stories – The Pop Culture Passionistas Speak Up In Summer!

By Briohny Williams | Podcasts

Originally published via Facebook Live: www.facebook.com/howtopresenttraining/

Join us on How To Present's Facebook page for upcoming Speak Up In Summer events throughout July, including live Interviews and free training!

Pop Culture Passionistas, sisters Amy and Nancy Harrington have been inspired by the #MeToo movement and #TimesUp campaign and decided to use their skills as celebrity interviewers to work to tell a different kind of story. 

Where many podcasters reserve their airtime for the elite, Amy and Nancy are talking to amazing women you probably haven’t heard of, who are making a huge difference by following their passions. 

Amy & Nancy joined me on the How To Present Facebook page to to explain how, and why, they speak up to shine a light on the positive stories of women on The Passionistas Project Podcast.

you can check out the full interview here

get to know the pop culture passionistas, Amy & Nancy Harrington

The #MeToo & #TImesUp Movement

“..Inspired us to create a podcast where we talk about strong, empowered women who are doing what they want(ed) to do, not on anybody else's terms”

Amy Harrington

Jul 15

Social Media Speaking Confidence Training – Speak Up In Summer!

By Briohny Williams | Social Media

Originally published via Facebook Live: www.facebook.com/howtopresenttraining/

Join us on How To Present's Facebook page for upcoming Speak Up In Summer events throughout July! Including live Interviews and free training!

Let me ask you a question... 

Do you keep telling yourself you'll go LIVE this week, and then find ALL the reasons that it could wait? You need just a little more time, preparation, a new opt-in to offer, a new haircut etc!?!

Are you taking FOREVER to make that 2 minute video?

As part of the Speak Up In Summer series, I took a look at 5 practical tactics that will help build your social media speaking confidence.

Building up the confidence and solid communication skills needed to post videos and go live on social media has got A LOT of people stuck! So, let's get you unstuck!

If you want, and need, to boost engagement and make real connections (and find clients!) through social media, at some stage you're going to have to step out from behind the keyboard and share a little to build trust and respect. Your potential clients want to know who you are and what you're all about, as well as your product or service.

Watch the replay of this free mini-training session where I run through the top 5 tactics that are working on social media right now so you can present with ease, clarity and confidence when you make videos and go live, wherever your audience hangs out! 

I'll give you a hint.. it's all in the preparation!

When you're ready to make focused and effective communication a priority in your business, for yourself or your team members, the Build Your Brand Through Public Speaking Program will help you step you through a road-tested process to communicate more confidently, connect with your customers and grow your business! Learn how to join here

“Building up the confidence and solid communication skills needed to post videos and go live on social media has got A LOT of people stuck!


So, let's get you unstuck!”

Bri Williams

How To Present

Jul 08

Facebook Live with Dr. Carey Yazeed: Public Speaking for Entrepreneurs

By Briohny Williams | Social Media

LinkedIn is becoming my new favourite place to make connections, and my recent interview with Dr. Carey Yazeed really does show the the power of speaking up in your business. I was actually looking for guest speakers for my Speak Up In Summer Challenge, and somehow ended up being interviewed myself!

Business strategist & speaker, Dr. Yazeed offers professional development in entrepreneurship and podcasting. 

She’s also the host of Beauty, Brains & Business - a weekly show on Apple Podcast, Spotify and iHeartRadio, as well as the published author of Lipstick, Heels & Hustle: A Woman's Guide To Entrepreneurship. 

We chat about strategies for new and experienced entrepreneurs that want to move out from behind the keyboard and utilise video and live streaming for their business, as well as how different types of feedback can take your skills to the next level.

"Sometimes we’ve got to move from behind our keyboard, and people, they need to 

see you!"

Dr. Carey Yazeed

Jun 21

Speaker Style: Jim Kwik, The Brainiac

By Briohny Williams | Speaker Style

Today's Speaker Style is Jim Kwik's 10 Steps To Improve Your Memory

We're not all born with the ability to jump up on stage or hold the whole rooms' attention with a story, however we all have the ability to learn how to be great at public speaking.

The people that capture our hearts and minds have all spent time on their public speaking skills, strengthening over time with practice and good habits.

You can do that too by watching other speakers to see what you like, what you don't, and think about how you could use what you like to develop your own personal style.

Speaker Style: The Brainiac

Jim Kwik is the world's leading brain and memory coach, and CEO & Founder of Kwik Learning. He's also great speaker to listen to when your brain needs a boost, becuse “If knowledge is power, learning is a superpower”, and he really can teach us a lot!

Biography

"I was known as the “boy with the broken brain. ” A childhood head injury at age five left me struggling in school. For a while, I even believed I could never be as good as other kids when it came to learning.

I was slow and barely survived school, but never stopped hoping for better. I often talk about “superhero brains” and “superpowers” when I’m referring to life-long learners and learning. It’s not just because I’m a geek, though....

...I discovered that, no matter the circumstances, we can rebuild our brains. And after working on myself, I realized my brain was not broken…it just needed a better owner’s manual. This shattered my own limiting beliefs – and over time, it became my passion to help others do the same."

Read more at JimKwik.com

Quotable Quote

The most enjoyable part about listening to Jim Kwik is that you can see that he lives what he teaches. He has so many sound bytes that once you listen to a few of his videos or podcasts you realise why he is so effective; simple rhymes, alliteration and emphasis on key concepts make his talks rich and massively informative. In relation to this topic, boosting your memory capacity, he says;

"Information alone is not memorable. Information combined with emotion becomes a long-term memory" - Jim Kwik

What To Watch For

  • So many quotes! "Don't rehearse your fears, rehearse for your successes", "What you eat matters, especially for your grey matter", "Where your focus goes your energy flows". Jim is a very deliberate speaker; every message is so carefully crafted to make it memorable.
  • It's interactive. It would be very easy to make this a dry, academic talk. Instead, he makes the topic relatable, and gets you doing what he's doing - showing you as well as telling you what he knows. So much more fun than simply listening. How many of the top 10 can you remember?
  • It's motivational - watch this and tell me you don't want to change at least one of your thoughts or behaviours. Not many speakers can move their audience to action!
  • The memorization technique he talks about at 11:05 in the video - specifically for remembering key points in a speech! 

What other speakers really get you fired up to take action? Are there other experts out there that have a great way of simplifying complex topics?

If you've got a talk you love, pop it in the comments below!

Jun 07

20 Video Ideas To Add Value & Boost Your Online Presence

By Briohny Williams | Creating Videos

It's tough constantly coming up with new ideas for content when you're posting on a daily or weekly basis in your business. It can be even harder when to think of content that you can record and share with your audience.

Here are 20 ideas for content that you can create quickly and share widely. Let us know in the comments below what other topics you'd share!

  1. 1
    All About You – a spoken version of your CV/resume highlights, this is content you probably already have on your website, so start there and freshen up it! It's a chance to show your personality, credentials, and storytelling skills.
  2. 2
    How your company started – has your company got an interesting past?
  3. 3
    Frequently Asked Questions (FAQs) – do you get asked the same questions about your services or products ALL the time? Pop the 5 – 10 most popular requests in a video, as well as a link where they can get more support for any other questions. 
  4. 4
    Start Here – if a customer is completely new to your business, where should they get started? Think about how your customers typically find you, and where you want their journey with you to start
  5. 5
    Behind the scenes – what’s cooking?! Let the audience see behind the scenes of your latest video, project, workshop, etc.
  1. 6
    Introduction to your social media page – who is your page for, what they can expect from you, available resources and how to contact you.
  2. 7
    Welcome to your social media group – similar to the social media page intro, plus posting schedule, group rules and opportunities, upcoming challenges. 
  3. 8
    Reviews – books, videos, apps, services, experiences – have you seen something that your customers might be interested in? Let them know what you thought of it and where they can access. Could include affiliate links also, as long as you’re upfront about it and are not masking a paid promotion as a review.
  4. 9
    Tools – your tools of the trade could be interesting and useful to others. How to organize your notes and projects, through to hardware and paid services that you recommend. Could also include affiliate links.
  5. 10
    Summarize your blog post – help your audience catch up on the latest news and save them time. Add the link to the blog under the video so they can also read for more information.
  1. 11
    Your freebies – share your free resources with your audience, remembering to come from the WIIFM mindset (what’s in it for me?) – your audience want to know how it’s going to help them, e.g. save time, reduce mistakes, boost confidence and more.
  2. 12
    Tell a story – Describe a transformation, a funny event, process, new understanding or just entertain! Describe going from point A to point B, with all the juicy details in between. Could also include a call to action.
  3. 13
    Your latest offer – including customer benefits (as opposed to features), what’s included, the transformation, and a call to action.
  4. 14
    Teach – If your business includes facilitation or coaching, share a useful model, process, or self-assessment that is thought and conversation provoking.
  5. 15
    Interview – bring in an expert or a complementary business to bring even more value to your audience. This is sometimes an easier format for those new to video, as you share the "load" in terms of speaking. It can also be harder if your interviewee takes over! Discuss your video plan in advance, including how long you want the video to run, and the couple of topics you will focus on, or the exact questions you will ask them.
  1. 16
    Sales page – add a video to your existing landing page, shown to increase conversions.
  2. 17
    Address objections / re-energize – Send mailing list subscribers more and/or different information about your product or service to address any concerns they may have.
  3. 18
    Thank you page – it’s nice to say a personal thanks! Especially difficult if your business doesn’t have a physical presence, showing up can help build ongoing relationships. 
  4. 19
    Client testimonial – either with you telling the story, or your client if you can convince them to go on camera!
  5. 20
    Inspirational & Motivational – we all need a little of both sometimes! Share a story or quote that has helped you and put some positive vibes out there!

You don't need to tackle all of these! Depending on where you are in your business journey, different videos will make more sense for where you're up to. If you're brand new to business, it pays to get very clear on who you are and what your brand is all about.

Join us in the Presentations To Profit virtual workshop and get absolutely clear on your message so you really connect with your ideal audience when it counts!

May 31

Getting To The Point Is Profitable

By Briohny Williams | Video

Why your brand needs clear messages in your video & 3 simple steps Before You press record

A Moment To Make An Impression

If you’re making videos for your business it's important you know; you have less than 10 seconds to get to the point.

You've actually got closer to 3 seconds to deliver the perfect hook and engage your audience and if you’ve caught your audience’s attention they may continue to watch a few seconds more. If you start to deliver on the promise of your hook, then maybe they’ll stay minutes instead of seconds. Tough gig, huh?!

Our brain loves video as it combines movement and noise, and it's the visual and auditory stimulation that makes video a much more memorable experience. We can include text, images, links, animation and more, making video a superfood on the marketing menu. 

The statistics are pretty clear. Video is, by far, the most engaging content on the internet in 2019 and consumption of mobile video volume continues to increase by 100% every year. According to Cisco, video now accounts for about 80% of all consumer internet traffic. 

Stop and think about those numbers for a moment. 

Then take another moment to think about where you are spending your energy in your business. Chances are you are spending time and money on marketing, yet many people shy away from creating video. Is there an opportunity for your business that you haven’t taken yet?

Scroll through your feed on Facebook and take in just how many videos are posted within your immediate network alone. Globally, 100 million hours are spent on Facebook each day.

LinkedIn has fantastic engagement rates; video created within LinkedIn (“native video”) is five times more likely than other content to start a conversation among LinkedIn members. 

Further proof of the popularity of video, Instagram launched IGTV in 2018 as a competitor to You Tube, that now allows for longer form videos. Businesses are jumping on this opportunity whilst (for now) there are no ads to break up the viewing experience.  

We also watch an unbelievable 1 billion hours of YouTube videos per day! Whilst this might seem the obvious place to start sharing your videos, this brings us to an important point; where do your audience hang out?

And I hear you say, "Yes Bri, this all sounds very impressive and a great opportunity, but… 

...I just don’t want to be seen on video!" The worry of what to say, freezing up or the sheer cringe-factor of seeing ourselves on film can be a powerful persuader to keep things exactly as they are.

I get it. No-one wants to look like a fool. Even some great Hollywood actors can’t bear to watch themselves on screen, you’re not alone!

However, you're likely reading this article because you've been meaning to start doing videos, and with more and more people creating this content, how do you make sure that your videos will stand out for the RIGHT reasons?

Having a simple strategy around video can take some of the fear out of the process, so you can start to maximize the greatest asset in your business, which is of course, YOU.


3 Simple Steps That Anyone Can Take Today

Your communication skills and body language are going to be in the spotlight, so it’s important to focus on what your audience care about, what you will say and how you will say it.  

The good news? Working on your communication skills will never be a bad investment. Videos aside, you can use these skills far and wide in your business for both verbal and written communications. 

Reduce overwhelm and make progress more quickly by following the below 3 steps:

  1. 1
    Any of the internet sensations that live-stream or post pre-recorded videos are having you on if they say "I just thought I'd pop on here quickly to tell you about...". These videos are planned, if not scripted, and they always include key information to hook your attention at the beginning and include a call to action at the end. Watch enough of these videos and you start to see the patterns (it's kind of like being in the Matrix). You need to know exactly what your key points are and how you want to talk about them - remember what you write and how you say things out loud are very different. You can use The Ultimate Video Message Planner to get organised (more below).
  2. 2
    Rehearse Get the nerves out of the way, with all the out-takes done in the comfort of your office with no risk of your audience seeing you work on getting it right. That said, the audience dont' mind if you show who you are, and definitely love to see your personality, and how you deal when things don't go perfectly. Pro tip: things will not always run perfectly, so plan for it! What would you say if the technology failed, there was a loud noise in the background, or for those working from home... remember the BBC interview guy (below)?
  3. 3
    Seek Feedback The first step is to watch yourself back on video. You can learn a lot if you can look at yourself objectively (which is, admittedly, quite difficult). Then, ask a small group of trusted truth-tellers, not family or friends that you know will just tell you you're wonderful, to tell you 1 thing you can do to improve. Finally, ask the public, and listen as objectively as you can - they are all your potential audience, after all.

Whether you've dabbled or a brand newbie, the message about video is clear - it's truly effective and it's here to stay. Post something short and focused on solving a problem for your audience where they like to hang out, and if your nerves are getting the best of you, think of the people you could be helping by sharing your knowledge and expertise.

Help your audience out - don't hide from them!

If you have been meaning to start making videos for a long time now and either through not enough time, fear of public speaking or not knowing where to start, you've held back from creating content, subscribers can now access our free checklist, The Ultimate Video Message Planner

This free checklist will help build trust and relationships with your audience, and help you discover the essential content for live or recorded videos, how to improve each time you rehearse, and get those videos made!

Would some feedback be useful?

Book some time in to discuss your speaking goals today.