All Posts by Briohny Williams

About the Author

Apr 14

3 Pitching Secrets To Create Intriguing And Interactive Live Videos… That Start Conversations Even On #Replay!

By Briohny Williams | Social Media

How to talk about your credentials, talent and results...

without embarrassment or ego, and turn your live videos into conversations.

Just as writing a book gives the author an opportunity to build their authority in their field, speaking is one of the easiest ways to connect and invite your audience to learn more about how you could help them, whilst sharing knowledge that is valuable to your audience. 

As we’re not getting out to live events at the moment, the focus has intensified on creating video and connecting online. 

But how do you stand out when everyone is online? Be clear, make better connections, and don’t be afraid to pitch!


And whilst no-one wants to constantly be pitched to, there are communication techniques used in pitching that really work for video because you need to be clear, direct and get to the point!

A pitch involves a very simple framework with a call to action. The goal could be another conversation, an investment, a job or another new opportunity. If you're also presenting in the boardroom, you can check out the 3B strategy here.

As the speaker, you can turn your monologue into a dialogue and create interest and intrigue so the listener is chasing you and not the other way around.

You can show your potential clients what it would be like to work with you, and what they could expect if they bought your online course, subscribe to your membership or join your community. 

Pinch these pitch secrets to step up the clarity in your message, build your credibility with your audience and share stories that sell.

Secret One: Lead with your punchline

Get to the point and share a clear and compelling vision for your audience! Build excitement and get others inspired to follow along with what is coming next, and how they can get involved.

This can’t, or shouldn’t, be manufactured hype - you’ll really connect if you actually care about what you’re talking about. And if you don’t care, why should your audience?

Ask yourself and share in your videos...

  • What are you excited about in your business?
  • What do you want to do next that your audience could give you input on?
  • What are you trying to achieve from this live video? What would be your dream response from your audience?

You're not a magician building up to a BIG REVEAL... Get to the point!

Secret Two: Share the Backstory (only!)

There’s a BIG difference between your Backstory and your Background.

You are the author and you decide what is most relevant to the goal of the video, not just talk about what’s happened recently, or your entire work history. 

You don’t want to share your CV every time you create a video, but do include details that illustrate your experience, skills, strategy and clients results to give weight to your content and build trust with your audience. 

One of the common problems for subject matter experts is knowing the level of detail to include in their videos - they don’t want to miss out anything important! One of the most important steps for improving your videos and presentations, in general, is knowing and including the most important and relevant information only.

We don’t need to know every job you’ve had since high school, we want to know how you can help us right now, and the details you include make it very obvious who has real experience and who’s reciting something they’ve just read or learned from someone else.  

For example, if you’re terrified of speaking on stage or in front of a camera and wondering whether I could help, you would want to know that building speaking confidence to overcome speaking anxiety and stage fright are baked into every program, 1:1 session and workshop I create + a recent example/case study (relevant backstory). 

I could also include that I’m a trained counsellor and NLP practitioner with 15 years of learning and development experience (relevant, high-level background).

But it would be a step too far to share every job I’ve held since high school, through to when I started How To Present, even if these jobs have contributed to how I can help you now - it’s too much detail and no-one really cares! (TMI = Too Much Information!)

Your audience wants to know “What’s In It For Me”? They’re tuned to these details, make it easy for them to understand how you can help them and what they can do to take the next step.

Are you holding back sharing useful, credibility cementing details as you don’t know how to talk about them?

it’s easy to forget to call out specific skills, experience or case studies and it can be hard to strike the balance between sharing genuinely useful information and relevant case studies and feeling boastful. 

Stick with the facts and take the emotion and persuasion out of the story for now - how many years of experience do you have? What specific skills, strategies or framework have you used and what was the result? 

If you have experience or qualifications that you earned long ago, you may not even think about how you use this knowledge at a subconscious level now. 

  • Is there a specific framework you use or have developed? 
  • What direct, relevant experience can you talk about for your video topic?

Share what’s relevant, not just what’s recent.

Secret Three: Connect the dots

This brings us to the crucial step of connecting the dots. Tying the whole video up with a bow. 

The reason you don’t get sign ups, raise the money or get the job is not because you don’t have the skills, it’s because we don’t believe your story. I still don't know how you're going to solve my problem.

You haven’t persuaded me, I have lingering doubt, you don’t stand out or because many people have the same skills as you and I haven't heard why I should take action now. 

Tell me why it’s important for me to listen, explain that “this is the most important point that you need to take away from this video” so I know to listen up. 

You’re the expert, make sure I understand the most important points and how they relate to me - and, of course, what I should do next with this information with a call to action.

As the speaker, it’s your job to turn your monologue into an opportunity for dialogue, but it can be hard to make these switches initially to make your messages clearer as you don’t know what to cut and what to keep.

For more speaking skills tips, training and strategies make sure you check out the FREE online community Public Speaking for Entrepreneurs and join a supportive group who are developing alongside you!

Mar 10

Camera Comfort Comes Before Confidence

By Briohny Williams | Social Media

6 Steps to Calm the Freak-out and Learn to Speak Up on Camera

When you have years of experience in your field - including public speaking in front of a crowd - it can be frustrating to feel defeated by a camera lens. To know that you have a proven offer and results that you could be sharing with a wider audience... if you could just move past your fears. You know it doesn't make sense, but you just don't know how to feel confident on camera and get those videos made!

The first step in becoming camera confident on camera is to be comfortable with the camera. Get to know it a little, what it can do and can’t do. And mostly importantly, how you can use it to your great advantage and grow your business. 

Here are your very first steps to get started with using video to market your business or create an online course.

Step One: Ease into using your voice

There are not many people that love the sound of their own voice (though we all know someone who does!), so it can be weird to hear yourself back on video at first. 

Use Facebook and Instagram stories to record 30-sec tips or messages to get used to recording yourself. They disappear in 24 hours and after a week of that, you'll be ready to graduate! Not only that, marketing strategist Kelly Flynn has been using stories with great results - so you’re basically also doing the hottest thing in marketing right now! Win-win!

Step Two: Create a plan

Plan for your first video by deciding what problem you'll solve, and then decide what content you need to cover to provide the solution. This is a common approach in the learning and development world, as you keep your content focused, goal-oriented and value-rich.

You’ve seen the people before that go live and wing it. Don’t be them. Your business and your audience deserve better!

Step Three: Create a script or outline.

Even (or especially) short videos need an outline to make sure you stick to the important points and have a prompt if you get tongue-tied.

I don’t recommend you use a script unless you can deliver that message like you’re having a conversation - scripts can provide more hassle as you struggle to memorise and be word perfect, instead of just getting on there and saying what you have to say! 

For simple to create video outlines I recommend using my Ultimate Video Message Planner, which also helps you rehearse and review to improve your delivery quickly.

Step Four: Bring a friend.

Sometimes it's easier to speak to someone in the room holding a camera than talk to a lonesome lens. If you're going live, you can ask a friend to join the live from their place or another room so you know you're not talking to yourself! Use the variety of pace, tone and volume that you would when you’re talking to your friend to liven up your delivery!

Step Five: Allow plenty of time and don't forget the light!

Getting all set up and feeling ready to go can take longer initially, and if you're planning on filming in daylight you want to allow plenty of time for multiple takes while you get your groove on. Allow 4x the length of your video for shooting, e.g. a 15-min video may take you an hour to set up and film, in the early days.

Step Six: Batch your filming.

As the previous point suggests, the set up can be time-consuming so plan out multiple videos for one session. Once you're warmed up and in confident "presenter-mode", it becomes easier to create more videos than do the entire set up for your next video another day (and this way you can't wriggle out of making those videos!)

If you're planning on going live, why not follow your live by filming a little bonus content? An extra tip that you didn't share on the live could become a bonus video that you share exclusively with your mailing list. Bonus content = bonus engagement!

If you have an established area of expertise and have been holding back from using video to share more value with your community or marketing yourself online and you want to get over your camera fears, please get in touch here.

We can easily create a plan that has you focused on building your camera confidence to share your knowledge and make new connections online more easily.

For more speaking skills tips, training and strategies make sure you check out the FREE online community Public Speaking for Entrepreneurs and share your progress with a supportive group who are developing alongside you!

Dec 17

Getting To The Point Is Profitable

By Briohny Williams | Video

Originally published May 2019. Updated statistics Dec 2019.

You've Only Got A Moment To Make An Impression

If you’re making videos for your business it's important you know; you have less than 10 seconds to get to the point

You've got to deliver the perfect hook and engage your audience as soon as possible, and if you’ve triggered their curiosity or emotions they may continue to watch a few seconds more. If you start to deliver on the promise of your hook, then maybe they’ll stay minutes instead of seconds. Tough gig, huh?! So why should we bother with creating videos for business?

Well, our brain loves videos as they combine movement and noise, and it's the visual and auditory stimulation that makes video a much more memorable experience. We can include text, images, links, animation and more, making video a superfood on the marketing menu. 

Your Brand Needs Clear Messages In Your Videos

The statistics are pretty clear. 

Video is, by far, the most engaging content on the internet in 2019 and consumption of mobile video volume continues to increase by 100% every year. According to Cisco, video now accounts for about 80% of all consumer internet traffic. 

Stop and think about those numbers for a moment. 

Then take another moment to think about where you are spending your energy in your business. Chances are you are spending time and money on marketing, yet many people shy away from creating videos. Is there an opportunity for your business to attract and engage new clients that you haven’t taken yet?

Scroll through your feed on Facebook and take in just how many videos are posted within your immediate network alone. Globally, 100 million hours are spent on Facebook each day.

LinkedIn has fantastic engagement rates; video created within LinkedIn (“native video”) is five times more likely than other content to start a conversation among LinkedIn members. 

Further proof of the popularity of video, Instagram launched IGTV in 2018 as a competitor to YouTube, which now allows for longer-form videos. Businesses are jumping on this opportunity whilst (for now) there are no ads to break up the viewing experience. 

We also watch an unbelievable 1 billion hours of YouTube videos per day! Whilst this might seem the obvious place to start sharing your videos, this brings us to an important point; where does your audience hang out?

Invest In Your Skills and Strategy

And I hear you say, "Yes Bri, this all sounds very impressive and a great opportunity, but… I just don’t want to be seen on video!" The worry of what to say, freezing up or the sheer cringe-factor of seeing ourselves on film can be a powerful persuader to keep things exactly as they are.

I get it. No-one wants to look like a fool. Even some great Hollywood actors can’t bear to watch themselves on screen, you’re not alone!

However, you're likely reading this article because you've been meaning to start doing videos, and with more and more people creating this content, how do you make sure that your videos will stand out for the RIGHT reasons?

The good news? Working on your communication skills is always a good investment. Videos aside, you can use these skills far and wide in your business for both verbal and written communications. 

Creating a simple strategy around video can take some of the fear out of the process, so you can start to maximize the greatest asset in your business, which is, of course, YOU.

3 Simple Steps Before You Press Record

Your communication skills and body language are going to be in the spotlight, so it’s important to focus on what your audience cares about, what you will say and how you will say it. 

Reduce overwhelm and make progress more quickly by following the below 3 steps:

1. Plan

Any of the internet sensations that live-stream or post pre-recorded videos are having you on if they say "I just thought I'd pop on here quickly to tell you about...". These videos are planned, if not scripted, and they always include key information to hook your attention at the beginning and include a call to action at the end.

Watch enough of these videos and you start to see the patterns (it's kind of like being in the Matrix). You need to know exactly what your key points are and how you want to talk about them - remember what you write and how you say things out loud are very different. You can use The Ultimate Video Message Planner to get organised.

2. Rehearse 

Get the nerves out of the way, with all the out-takes done in the comfort of your office with no risk of your audience seeing you while you work on getting it right. That said, the audience won't mind if you show who you are, and definitely love to see your personality, and how you deal when things don't go perfectly.

Pro tip! Things will not always run perfectly, so plan for it! What would you say if the technology failed, there was a loud noise in the background - or for those working from home - interruptions from family members!

3. Seek Feedback 

The first step is to watch yourself back on video. You can learn a lot if you can look at yourself objectively (which is, admittedly, quite difficult). Then, ask a small group of trusted truth-tellers to tell you 1 thing you can do to improve. Don't ask family or friends that you know will just tell you you're wonderful! Finally, ask the public by sharing your videos and listen as objectively as you can - they are all your potential clients, after all.

If you'd love to see your business grow, and know that you need help getting over the hurdle of creating videos so your years of experience and your offers are very clear for your audience, please get in touch here. It does get easier, by the way!

We will create a plan that has you focused on the key elements of great videos that make it so much easier to attract the right clients from the very beginning that are ready to work with you.

For more speaking skills tips, training and strategies make sure you check out the FREE online community Public Speaking for Entrepreneurs and share your progress with a supportive group who are developing alongside you!


Dec 10

Boost Your Social Media Speaking Confidence in 4 Simple Steps

By Briohny Williams | Social Media

If you haven’t gone live before you may not know you're only a few screen touches or clicks away from going live on your phone or your laptop. Why don’t you try it now?

Whether and you’re on Speakers Corner in Hyde Park in London, jumping on your virtual soapbox on YouTube or going live on Facebook, know that when you speak up, you are positioning yourself as an authority in your market... and that's a good thing.

And going live online is one of the easiest, fastest and cheapest (read: no cost!) ways to advertise your business. Visibility is not vanity, it’s essential for your business. 

I promise you're not going to go straight into a live stream, there are a couple of steps beforehand. So why not just pick up your phone or have a look on your laptop, and see for yourself? Take away some of the mystery and the fear if you haven't done that before and start to get comfortable. 


If your social media presence needs a boost, read on for the 4C framework that steps you through to feel more confident putting yourself “out there” to start focusing on your visibility with CEO-level focus. 

Checklist

When you look at others a few steps ahead in their entrepreneurial journey you may think “I wish they’d just tell me exactly how they do it!”. So when you’re learning new skills and applying them in your world a checklist can make thing so much easier.


Flatten the learning curve around the planning process before, during and after going live so you can get to the much more fun stuff like sharing your personality, expertise and stories so you can feel at ease when you’re speaking. 


Soon you’ll start to see the opportunity to reach people using live video on social media as a conversation starter and not as a necessary evil. By following a step-by-step framework, in the correct order and putting it on repeat, you start to see measurable results - often faster than you think! 

Confidence

The fear of public speaking in person has transferred over to the fear of live streaming for lots of people, and even experienced speakers can still feel nerves and anxiety initially when they're going live. 


If you are an experienced speaker, you may be used to the energy of a live audience or your ability to read the room and you obviously don't get that in a live streaming environment. It can be a little tricky to adjust to speaking to a camera lens. 


One of the key ways to build your confidence and "grace under fire", your ability to maintain your cool under pressure, is to practice in conditions as close to the real thing as possible. The answer lies in your smartphone! 


Instead of taking snaps of your fur babies, flick over to record and start getting used to speaking to camera, where to look to make “eye contact” and condensing your message to a reasonable time frame for your objective (are you aiming for a 5-min tips video or a 30-min mini-training?). A planner can help with constructing and assessing your rehearsals to make fast improvements.

Content

I’m terrible at remembering quotes in the heat of the moment unless it relates to an experience I’ve had personally. Have you ever noticed how much easier it is to talk about your own lived experiences, but much harder to recount something that you’ve just heard or learned from others?

If you're thinking about remembering specific frameworks, formulas or something that's fairly new to you, it makes it much harder to speak from a deep place of understanding, and you’re spending a lot of mental energy thinking about what to say next. 

Instead, select content that is “low hanging fruit”, i.e. the topics that you know so well you could talk to a friend or colleague about them for hours, and make sure you grab some data and stories that illustrate your points brilliantly too. This will allow you to focus more on engaging your audience and being the source of energy, knowledge and enthusiasm in your videos. 

But it’s really not just about you, and certainly not about ALL the things you know. There has to be a selection process that puts your audience at the centre of your planning. A few questions you might consider:

  • What problems are your audience experiencing that you have first-hand knowledge of solving? 

  • How have you solved this for yourself or others? What stories and results can you share?

  • What high-quality discussions could you start through your live videos?  

When you’re talking about content that you know really well, and you know your audience loves, the prospect of going live is so much easier. Which brings us to...

Consistency

Consistency is achievable when you have confidence in your content. There are two aspects that you should consider; consistency in your schedule, and consistency of your actual content. 

You may initially find it difficult to have a plan that extends beyond the day that you want to post or go live. To be honest, this used to trip me up when I first started going live. The process went a little something like this…

Me: I want to go live today
Also Me: But I have nothing that I really want to say right now


The truth is, it’s much easier and quicker for some people to go live. Much quicker than writing a blog post or creating image posts on Canva. However, if you don’t know what you want to talk about the advantage is lost. So here’s a quick suggestion:

  • After your client calls or an engaging chat online, note down the exact words and problems you were talking about. 

  • Create a quick title and up to 3 points that relate to that topic. 

  • Create a file where you keep all of these ideas and you can start to sort them by theme, perhaps ruling out topics that were good ideas at the time but not your primary focus. You want to create quality content over time that demonstrates your knowledge, which requires you to go deeper on your core themes, rather than skim over hundreds of different topics. 

  • You can also create a timeline when you want to speak about particular topics, or perhaps even training or an interview series. 

  • Schedule a “Go Live” plan that you can stick to, whether it’s going live daily, weekly or monthly. It’s important that it becomes a scheduled event. 

  • Do this on repeat and never run out of content again!

If you have been having trouble launching and sticking to a live video plan and your social media presence needs a boost the 4C framework - checklist, confidence, content & consistency - can help you feel so much more confident putting yourself and your business “out there”.


You can start to feel great when someone tells you your video was exactly what they needed to hear, and they want to work with you. This can happen very quickly once you have an online speaking strategy in place.

A great speaking strategy is really just built on great messages that solve your clients’ specific problems. When you add confidence and consistency, you will uplevel your personal presence so much more quickly. 

You can take random messages and create compelling, high-quality content and make an activity that you’re doing when you get a free moment or not at all right now, a real asset in your business. 

You can even stop wondering if anyone’s actually listening and have your “new normal” be an audience who are waiting to hear from you!

If you need help building your speaking strategy, and could work on your speaking confidence to make sure your years of experience and your offers are very clear for your audience please get in touch here. We can easily create a plan that has you focused on the key things that really matter to make new connections online more easily.

For more speaking skills tips, training and strategies make sure you check out the FREE online community Public Speaking for Entrepreneurs and share your progress with a supportive group who are developing alongside you!

Dec 02

How To Optimise Your Facebook Lives To Reach More Of Your Ideal Audience Online

By Briohny Williams | Social Media

Once you’ve crossed the chasm and are not only going live but actually are now ready for people to watch your videos, you’re going to ask yourself 2 questions:

  • How do I get more people to see my videos?
  • How do I get people to like and engage with my videos (and beyond)?

Here are practical tips to optimise your process before, during and after going live to attract and build your audience, interact and build relationships, as well as create valuable, shareable content that will keep on working for you, long after the blinking red light has been switched off.

The Pre-Live Prep

If you haven’t already created your content plan with this strategic approach, you can generate endless audience-serving ideas with a simple process to consistently connect with and grow your audience. Following this you’ll want to:

Invite Your Audience In

Let people know that you’re going live, and where and when they can tune in. Yes, this is also accountability for you, so you don’t chicken out. Promote to your mailing list (no matter how small), use an event invitation or a post to invite your business connections from your personal profile, on your business page and also within your group, if you have one. Make the title descriptive, action-oriented, audience-focused to create interest. 

Same Time, Same Place

If your schedule allows, pick a regular time to go live so that your audience start to look out for your lives like they would their favourite TV shows… Well, before their favourite TV show was instantly on-demand, an entire series at a time! #thingsmykidswillneverunderstand 

Initially, you may need to test different days of the week and times to see when you are more likely to have live viewers, however, as live viewership is usually very low make sure it’s a time that ultimately works for you so you are less likely to find an excuse not to stick to it. You can learn more about your audience on your page and group insights.

Keep It Simple and Strategic

Structure your lives strategically so that you are covering all the points that you intend to. Plan, but don’t script, your opening, key points and closing. Don’t wing it, you’ll likely forget to mention something important in the heat of the “live” moment.

Ensure your live has a call to action, e.g. “visit here... find out more... join here...”. It’s likely your content has piqued some of your audience’s attention, so keep on delivering value and point them to other resources or direct contact with you to find out more.

During the Live

This is important! Anticipate there will be no-one on with you live at the very beginning, and if there are that’s a bonus! When you're building up your audience your aim is to deliver a video that will perform well as a replay, more than catering to a live viewer.

Start strong

Two-thirds of video views happen after the live, so cut out the awkward and potentially insecure sounding introduction that you hear from many live-streamers “Is anyone joining me?”, “Can you hear me?” and jump straight in with confidence. You can always do a quick recap to engage late-comers. 

Ask for Action & Interaction

Although you’re anticipating low live attendance, plan some interaction in your outline at specific points. You’ll still be getting comments and likes weeks later and have the opportunity to engage with your current audience or welcome new followers who have had the content shared with them.

After your introduction, you might ask:

  • “Are you ready to get started?!”

  • Ask a question they can post a comment on 

  • To share your video with a colleague or friend that would be interested. 

Keep re-engaging your audience throughout the live with questions and asking for comments, to reinforce that not only are you speaking to them, you want to hear from them! Valuable connections and insights can come from the responses shared by your audience.

After the Live

After your live you can edit your post to ensure you have key information in place and have the greatest chance of your replay catching the eye of your audience members. 

Live streaming will show up higher in the newsfeed than pre-recorded uploaded video, so you have a chance to share your valuable content more easily if it is live. A few key items to optimise include:

Your Title and Description 

Check they are engaging with no typos and sit above the “See more” option, so people don’t have to click to see the main content of your post. Check your links (for lead magnets etc) all work.

Captions

In Facebook, there is an option to auto-generate captions on lives from your business page. Not only does this open up your content to a more diverse community, statistics also show an enormous 85% of Facebook videos are watched with the sound off.

If you don’t have captions on during your audience’s commute or surreptitious video watching in the office then they’re going to switch off.  

Note: check the first minute or so of your video to ensure your name, business name and key product or services are spelt correctly. 

Your Thumbnail Image 

Select your thumbnail image or load a custom image aligned with your branding. Social media is a visual platform, and images with text may give you an edge to grab your audience's attention.

Building Your Expert status Beyond the Live

Repurposing your content is a hot topic in the solo-preneur world as it allows you to jump off the hamster wheel of constantly creating new content and maximise the reach of your content in various formats. The bonus is your audience will respond differently to the same or similar information if presented as a mix of posts, video snippets, blogs, videos or varying lengths on different platforms, email content, bonus material for your community and more. The fun - and sometimes the frustration - comes in learning what your audience likes the most. 

If you’re a coach, course-creator or entrepreneur and want to establish your position as an expert in your field, rather than surface skimming across dozens of topics, focus on going in-depth on a few core themes. This goes a long way to establishing your brand, focusing your content creation efforts, and generating opportunities to become the “go-to” person for your audience. 

For more speaking skills tips, training and strategies make sure you check out the FREE online community Public Speaking for Entrepreneurs and share your progress with a supportive group who are developing alongside you!

Nov 25

The Vulnerability of Visibility and Other Reasons You Hate Public Speaking So Much

By Briohny Williams | Video

Practical steps to overcome public speaking procrastination, anxiety and our fear of rejection.


This is not what you signed up for.

When you made the big move to start your business you felt excited and motivated towards freedom and flexibility. You created a logo, prepared your offers, created the social media presence and your website and then started looking for clients. 

However, even though you’re working hard you’re not seeing the results you want in your business (yet!). You’re suffering from a severe case of invisibility. You may have started overthinking, losing sleep and dreading people asking how your business is going. 

You know that by being more “visible” your audience would start to know who you are, what you do and how you can help, but you’re feeling guilty for not following through on ideas and anxious about what’s to come if something doesn’t change soon. 

And then there’s that big, hairy, out-of-comfort zone option that you know would make a huge difference. If you could just figure out how to tackle “going live”. Cue sweaty palms, your racing heart, and your mind building the case for “why this is not a good idea”. 

Calm your out-of-control thoughts with these 3 steps to increase your visibility and create a consistent approach to connect with your ideal clients.

Your Public Persona vs Your Fears

We all have fears. Afraid of being rejected. Afraid of being seen. Of being known, and of being invisible. Afraid of negative feedback, and of no-one listening. 

Many entrepreneurs struggle with having a “public persona” beyond a carefully constructed “About Me” description on their website. For many, they didn’t consider being the face of their business and struggle with feelings of imposter syndrome and often procrastination, cleverly masked as perfectionism. 

As a coach or expert in your field, you may feel this burden more heavily. You need to be perfect, right? Surely this sort of thing doesn’t affect you?

What if talking about your experience and your struggles could help?  By bringing your authentic voice to the conversation you’ll build relationships with the right audience and repel people that are not a great fit for your business in the first place.

Action Step 1

Make a list of who your product or service IS for, and who it ISN’T for. Lean into not being all things for all people.

Reduce and Reinterpret Your Public Speaking Fears

If you have decided to “go live” on your ideal clients’ favourite social media platform - kudos to you! Have you taken action on your decision? Not yet? You’re not alone!Whether speaking in person or online our can brains start sabotaging our efforts with thoughts of…

“What can I talk about that is valuable?”

“How will they react to ME (my hair, weight, accent, office decor)?”

“Will there be nasty responses?

Academic research will tell you that fear of rejection is nothing new. Forget live-streaming for a moment and crouch down in the bushes, hiding from the pointy-toothed animal chasing you. Your primary focus is survival. 

Our ability to communicate with fellow cave-dwellers helped us learn to make quick judgements on credibility and trustworthiness. To follow the wrong leader could mean injury or death. To speak up could mean being pushed out of the group, becoming an easy target for predators, human or beast. 

Today, speaking up provides your potential clients with a chance to evaluate your abilities, just as you use your judgement with others. Planning and rehearsing in conditions as close to the “real thing” as possible has been shown to reduce the anxiety felt prior to and during public speaking, giving you the best chance to attract your ideal clients. 


Action Step 2

Create an outline (not a script) with your key points. If it’s good enough for world leaders and live television, you can write and rehearse your key points too! Record your rehearsal and review for improvement areas.

You don’t need motivation, you need a system

Overthinking can be exhausting. Do you endlessly deliberate, only to then question your decision? Or pick over the tiniest of details, and worry about how you think others view you on social media? 

You become a mind-reader and a fortune-teller, and even though I can tell you that speaking online becomes easier very quickly, that people are generally kind online, and that your business will grow - I don’t think you will believe me without seeing proof. 

So instead, I’ll ask you to create a simple plan so can see the results yourself.

Action Step 3

Plan, Rehearse & Deliver live videos weekly for the next month to learn what your audience engages with and measure your progress.

The key to consistency is being realistic about what is achievable for you to deliver. How you show up builds trust with your audience.

We get caught up in the idea that all eyes are on us, and that the overwhelming reaction from others will be negative. This has not been my experience at all, however, please know that I still get the same physical and mental reactions as you do. I’ve just been to the other side of that process a few more times than some to know it’s absolutely worthwhile pushing through the discomfort.

Once you start to train your brain to focus your thoughts and processes around creating more visibility for your business, you can tap into a simple and truly effective approach to connect with your ideal clients through video and build real client relationships while you’re at it.

With over 15 years of teaching communication strategies and skills, including coaching to prepare for live-streaming and other online presentations, I can guide towards a dream "live" experience! Book your free 30-minute discovery call here to discuss your goals and take the first step in boosting your visibility.

For more training and tips please visit the Public Speaking for Entrepreneurs community.

Nov 19

Design Value-Packed Videos In 30 Minutes (Or Less)

By Briohny Williams | Video

One of my favourite things about working with entrepreneurs and coaches on their speaking skills and communication strategy is seeing their confidence - and their audience - grow when they consistently show up and share their knowledge by “going live”. 

Once they get clear on who they’re really talking to, and how this relates to the services they provide, they find it so much easier to create content for live streaming consistently - intentionally choosing how, where and how often they communicate, with clear strategies to attract and provide massive value to their audience.

This is one of the core areas we focus on in the Public Speaking for Entrepreneurs Community, as video marketing is such an important (and completely free!) tool that coaches, consultants and entrepreneurs can utilise to attract new clients and engage with their own communities. 

However, even the most dedicated business owners can struggle to find time to create videos from their killer content. Common problems that we work on are; 

  • What to talk about, and what topics will really connect 
  • Procrastination, anxiety and fear of rejection masked as waiting for “ideal conditions” such as not going live until you have the right lighting, backdrop, or only filming when you’re having a good hair day (this happens more often than people would like to admit!) 
  • Developing the habit of showing up on a regular basis. Even if you theoretically understand the importance - it’s part of the marketing strategy on paper, at least! - there are so many other  tasks that get prioritised, especially if going live is out of your comfort zone.

Over the next few weeks, I’ll delve into each of these areas. In this article we'll start with the most commonly asked question for new live streamers... “What do I talk about?”.

Yes, you can brainstorm and make a list. But if you want to supercharge that brainstorming session, you need to know who your client really is, what your goal is for the session and how it ties to your business overall.

If you struggle to create content and videos on a regular basis, it’s very likely that when you dig into these key considerations, you’ll find at least one missing from your preparation process. The good news is that once you do this research you can use a simple video outline (detailed below) week after week to quickly and easily create memorable videos.

Step 1: Your Client Avatar

Who is your audience? Where are they starting from and what do they need?

Often when we design our blogs, presentations, courses and challenges, we start by viewing the “problem” from our own base of knowledge and experience, not necessarily that of our audience.

For example, if you’re thinking about going live I could tell you about the best video length to gain maximum distribution on Facebook - useful yes, but perhaps you’ve not yet reached the point of pressing the “Go Live” button because you’re wracked with self-doubt. The next step for you will be different from an entrepreneur who’s thinking about maximising organic reach after having gone live dozens of times. 

As we’ve already taken these steps, sometimes long ago, it can be easy to forget not only the practical steps and amount of direction needed but also the thoughts and emotions that your audience may be experiencing.

The first time I went “live” I remember feeling as though a million eyes were watching me (though no-one actually watched me “live”), and fearing judgement from people in my network. We have to remind ourselves of where our audience is starting, in order to speak to them about the things they really care about. 

Dig deep into what keeps them up at night, their particular challenges, the beliefs that may be stopping them from moving forward, and also what they want and need more than anything in their business or personal life.

Ask your audience to share their thoughts with you on these “problems”, as well as their life beyond their problems - what are their interests, their hobbies, what information they like to read and watch - all of these elements will give you so much more ability to create content that your audience actually cares about.  

Step 2: Your Objective

We’re on a journey and you’re the navigator.

Before creating any content ask yourself what your goal is for sharing that information, and what will your call to action be? 

Common goals are to: 

  • Raise your visibility - you simply want more people in your ideal target audience to know you exist, your areas of expertise and who you can help specifically.

  • Engagement - you’re now looking to start conversations, have your audience interact with you on videos, reply to your emails or download your lead magnet, to name just a few options. 

  • Conversion - you’re ready to make an offer to your ideal client and want to share the details of who it will best serve, where they sign up and get some new clients!

If you can’t think of a good reason that you are creating this content, take a look at all of your products or services. Does your plan aim to build your visibility, build your email list, grow your community, or start more sales conversations? Does your video lead to a product or service that you actually offer?

Step 3: Your core products or services.

Stay in your lane (for now).

When you see other businesses offering similar services to you, it can be tempting to think... “I could do that too!”. And, you may well have the knowledge and skills to deliver on that idea. However, the more you divert from your core messages and services, the less likely you are to resonate with a particular group, as you try to be all things to all people. Stick to the core themes of your business, and expand your offering over time (if that idea still has legs after the initial excitement wears off).

Creating content is not an opportunity to show off everything you know (though you can weave your credibility credentials into your storytelling), it’s to start a conversation that leads to sales. As one of the participants in our recent Camera Confidence Challenge realised, we need to shift into the mindset of starting more sales conversations, otherwise, we just have an “expensive hobby”! That’s not to say you can never offer a different service or product - but what are you offering right now, and what do you need to focus on?

 
 
 

Step 4: Your Video Outline

P.S This becomes Step 1 the very next time you’re making a video.

Brainstorm as many video ideas as you can on the challenges of your audience (based on their starting point), beliefs that are stopping them from moving forward, and their goals. Keep this list somewhere you can easily build on it. Every time you hear a new problem from your audience that your product or service can solve, note it down.

Pick the one idea that best satisfies these 2 requirements:

  • You can speak from experience and feel confident in your knowledge of the topic, AND
  • The topic that will best help your audience overcome a challenge or get a quick win.
  1. Create a compelling title and brief description that you will use to promote your session.  e.g. “Selling Out Your Next Launch Using FB Live”, is likely going to get more views than “Tips to Launch Your Next Offer Using FB Live”.
  2. Craft and practice your introduction until you are fluent - who you are, who you help and what you do. Then lead into what you will be talking about and why it’s important for your audience.
  3. Select a lead magnet you will mention in the video, or another call to action (visit group, register for the webinar, join the challenge etc)
  4. Select the 3 most important points on your topic and use exercises, your stories and client case studies to illustrate your points. 
  5. Plan to ask if live viewers have questions
  6. Re-pitch your lead magnet or call to action
  7. Plan to answer any questions, and how you will respond if the question is outside of your area of expertise or not on topic
  8. Recap what you’ve talked about, why it’s important to your audience.
  9. Thank your audience for watching and following you, and if you have your next topic planned, drop in a teaser for your next live stream.

The aim is to create an outline, rather than a script, based on content that you know like the back of your hand so you can put all your energy into delivering value to your audience to help them solve a problem or challenge and create real connections in the process.

Now that you've done your research selecting video topics strategically becomes easier, and designing and delivering memorable live streams become the new normal. In the next article, we'll take a closer look at the vulnerability of visibility and practical steps to overcome public speaking procrastination, anxiety and fear of rejection.

If you’d like to see this outline in action and learn how you can apply this in your own live streams, you can visit the Public Speaking for Entrepreneurs community to learn more. 

Oct 28

3 Visibility Tactics For Coaches To Attract More Clients

By Briohny Williams | Video

Whether your talents lie in social media strategy, 10X-ing something, fitness, resilience, communication or helping nonprofits to fundraise, your talents alone won’t build your business. The need remains to build your visibility – online and offline – so people know who you are, what you do, and how you can help.

The word that we don’t often hear when we talk about visibility is the vulnerability that you can feel when you’re becoming more visible in your network – perhaps amongst ex-colleagues, friends and potential partners.

Perhaps you’re afraid of risk to your reputation as you’ve taken a new direction, or the unhelpful thought that by asking people to buy things from you that you’re showing you’re not fully booked, and so have stopped trying to sell your services (a tricky one to unravel, I was only just working on this with a client last week). Perhaps you’re simply not accustomed to transitioning from a “getting to know you chat” to the sales conversation – however, people need to know you exist for these conversations to even begin!

Here are 3 tactics to raise your visibility to create interactions and connections with the right potential clients, and not spend any more time with professional freebie hunters and shiny-object chasers.

Conduct Market Research With Fresh Eyes

When was the last time you asked your audience (even if a small one), what’s going on in their world? What their interests are? What they hope to achieve? Have your services and programs shifted with the needs of your current audience?

Business startup and strategy coach JoJo Husain shares “When you conduct market research you can better serve your clients. It’s kind of like saying you have a best friend and don’t know anything about her. So how can you be a good friend to her? Especially when her birthday comes if you don’t know what she likes? You want to research so you can create better offers, know how to speak your clients' language, create better ads, and connect in a deeper way which makes you stand out”.

Similarly, have you reached out to a new range of ideal clients – either through groups online or your extended network? You can ask your email list if they know anyone that fits a specific profile and offer a real incentive for participating. For example, I’m currently researching for a new program for speakers who want to speak on stage, and I’ve posted on multiple online platforms looking for entrepreneurs and coaches who want:

a) be paid to speak on stage, at in-person events or workshops (as the host or guest speaker)

b) develop the speaking skills, stage presence, style, and confidence to be seen as a leader/expert in their market, and be fully booked!

Their incentive for joining was a discount on the final product.

Psst! A free “discovery” call with you doesn’t always sound like an incentive if they don’t know who you are and what you can do... that’s why it’s important to keep building your visibility and credibility as part of your regular weekly routine.

Online & In-Person Networking

From 15 years in various corporate environments, I’ve learned as an employee you have the opportunity to build a personal brand, and there’s an institutional memory bank that needs to be refreshed and updated from time to time to gain new opportunities – but that’s simply not the case in the entrepreneurial world, as you’re trying to stand out amongst competitors share the value of your service, and become memorable within your network.

Ugh, you were hoping there was some way to avoid talking to people and doing the whole small talk thing? Well, No… If you want to help people, you’re going to have to talk to them. However, the good news is, networking can be done on your terms. There are not many people that enjoy awkward small talk, however, most people will enjoy answering questions that you're genuinely interested in hearing the answer to. Meaning, if you’re interested in what the other person has to say, asking questions and responding genuinely to questions asked of you, you’re just having… a conversation.

If you tend more towards "awkward-preneur" than "flawless communicator", prepare a couple of questions in advance that anyone can answer;

What sort of work do you do? Are you based in (city)? How long have you been doing that for?

When you’ve chatted for a while, you’ll know whether you want to continue to chat (if they sound like your kind of client), or whether you’ll want to move on. If you want to move on, a simple “Great to meet you, hope you enjoy the rest of the event” or “Great to meet you, would you like to stay in touch?” is all that’s needed. If online, you might invite that person to join your online community to stay in touch.

The important element here is that you plan to network every week and actually do it.

Speaking At Events & Creating Video Content

The case for speaking at events and creating video content online is grounded in the same principles: attraction, likability, credibility, positioning, authority and status.

Video is prioritised on all social media platforms and will continue to be. By appearing on your audiences’ feed it allows you to sell without selling and allows people to get to know you (actually repelling those that aren’t a good fit to work 1:1) and cuts the time down to build a connection built through like and trust – you can take a deeper dive into Know, Like & Trust here.

Likewise, standing up in a room and speaking about your area of expertise automatically positions you as a leader and an authority, above those who may have similar credentials however are not willing to stand up.

By building our leadership presence, stepping into our expertise and taking up our little piece of the online or physical space comfortably, we’re inviting more people into our world and helping instead of hiding out.

It’s time to raise your visibility and influence.

If you’d like to work on going “live” more consistently, creating value-focused content more easily for visibility and engagement, work on your storytelling skills and use video to generate sales for your launches, you’re invited to join the Camera Confidence Challenge! 

Over 14 days you’ll learn how to and will create 3 “business essential” videos for connecting with your audience online - Your Brand Story,  Massive Value Videos (tips, training and interviews), and Sales Videos to launch new products and services. You’ll receive personalised feedback on each of your videos, including your strengths and development areas, along with live coaching and Q&A sessions.

We start on the 29thOctober, 2019 and places are limited, due to in-depth feedback each person receives. For more details visit www.howtopresent.com or email bri@howtopresent.com to see if this is a good fit for you.

Oct 24

Your Brand Story Builds Know, Like & Trust

By Briohny Williams | Video

​Know. Like. Trust

How many times have you heard those words uttered since you started your entrepreneurial journey? You may have started saying them as well, to the point that they roll off your tongue like you’ve always been marketing your business online.

A word you may have also encountered is “storytelling”, and now you know how stories are so much more memorable, provide an opportunity to share your journey, express your personality and help you stand out online. 

And you’ve definitely been living under a digital rock if you haven’t heard the digital marketing gurus talk about the power of video. (Don’t worry, if you have been under that rock or just want to know more about the power of video, here are some stats that still blow my mind).

So, you know you need to be visible, you definitely want engagement, and perhaps you’ve even tried launching a product or service but haven’t quite nailed it yet. It’s time to share your story and your entrepreneurial journey in your Brand Story.

People want to buy from people, not faceless or big corporate brands. That means people really need to get to know you, in order to like you in a way that inspires trust. By building your credibility and a relationship, people are more likely to feel safe to buy from you.

Let’s go back to those 3 words again. 

Know. 

Does your ideal audience even know you exist? Have you been speaking to people who think what you do is interesting, but not essential? 

I was recently discussing this with a client, who found himself feeling annoyed after explaining to a potential client that he had a wealth of marketing knowledge, though this isn’t the focus of his life coaching business. He was feeling misunderstood and undervalued and that the potential client had categorised him as “just another life coach”. After some discussion we realised he had forgotten to share his “back story” with his audience – the first step in telling your Brand Story – all they saw was what he was offering now, which is substantially more valuable with his marketing knowledge backing it up!

Do your audience really know you, and what problem you can solve? The value your product or service holds – whether it be time saved, mental clarity, improved health, massive wealth, or loads of fun or joy? 

''Our customers have questions burning inside them, and if we aren’t answering those questions, they’ll move on to another brand. If we haven’t identified what our customer wants, what problem we are helping them solve, and what life will look like after they engage our products and services, for example, we can forget about thriving in the marketplace.'' - Donald Miller, StoryBrand

Have you shared the story of how your company came to be, what drives you and the real values that are the foundation of everything you do?

Like.

Not everyone needs to like you. In fact, you want some people to know that they don’t like you all that much to make room in your calendar for those that do. 

“When you speak to everyone you speak to no-one.” - Meredith Hill

Showing up on video is as close to an in person meeting as you can get for those who are curious about how you can help them, and a brilliant opportunity to engage, delight and (pleasantly) surprise your potential customers and provide massive value to them, without a sales agenda. 

For the majority of people I meet for the first time each week on a video call or in person, one or both of us feel like we’ve met before if we’ve seen a live stream or video prior, and we already have some knowledge of the problem that we can each there to solve. 

We don’t spend all our time reciting our elevator pitch or trying to wow with achievements (which have their place and time, don’t get me wrong), we’re more focused on building relationships. 

Do I like how this person approaches the problem? 
Do we have anything in common? 
Do I feel like they’d do a good job?


That’s why we share what drives us – our “why” – and our values in our Brand Story, with the aim to answer these questions before they are asked.

Which brings us to the final word.

Trust.    

“The key to high-quality communication is trust, and it’s hard to trust someone you don’t know.” – Ben Horowitz

It’s a big leap to expect your customers to part with their hard earned cash, after being persuaded by a bunch of pixels they’ve seen on a screen once. The coldest of cold leads. 

The quality of your communication will improve the response you get, as speaking about your experiences and values comes from a deeper place than when you're talking about a framweork, statistic or the product or service you're offering. 

Trust takes take time and once you have shared your story you need to keep showing up consistently. Whether it’s a weekly blog, attending in-person networking events or using the queen of content – video! - the more your audience know and like you, the more likely you are to build trust and have the opportunity to open up sales conversations.

  

It’s time to tell your story.

If you haven't yet told your story and you’re an entrepreneur or coach that is already aware of the awesome power of video for marketing, sales and info-products and services, you’re invited to join the Camera Confidence Challenge! 

Over 14 days you’ll learn how to and will create 3 “business essential” videos for connecting with your audience online - Your Brand Story,  Massive Value Videos (tips, training and interviews), and Sales Videos to launch new products and services. You’ll receive personalized feedback on each of your videos, including your strengths and development areas, along with live coaching and Q&A sessions.

We start on the 29thOctober, 2019 and places are limited, due to in-depth feedback each person receives. For more details visit www.howtopresent.com or email bri@howtopresent.com to see if this is a good fit for you.

Jul 26

Networking and The Art of Conversation – Marie-France Samba Speaks Up In Summer!

By Briohny Williams | Coaching

Originally published via Facebook Live: www.facebook.com/howtopresenttraining/

Join Us On How To Present's Facebook Page For Upcoming Speak Up In Summer Events Throughout July, Including Live Interviews And Free Training!

Meet Marie-France Samba, extraordinary entrepreneur, coach and globe-trotter!

Born and bred in Paris, but fascinated by the English language as a child, communication has always been at the centre of her business journey, in the press magazines, the music industry, marketing and communication agencies.

She’s passionate about connecting with ambitious women who are ready to use full their potential and take action to achieve their professional or personal goals now!

Learn the face-to-face connection and networking strategies that have helped Marie-France Samba build her businesses (plural!) with no website, and create genuine business relationships.

Join us to discover:

  • Marie-France's connecting and networking strategies: How to connect and start a conversation at networking events
  • How to build your network with no website

We'll take a behind-the-scenes look at how she's helping talented women unleash their full potential, including getting a book published, conquering the fear of going on stage and scaling up their businesses!

you can check out the full interview here

get to know Marie-france samba


“Stay Passionate!”

Marie-France Samba

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